shopee data

Shopee, launched on February 5, 2015, is a Singapore-based e-commerce platform under the parent company Sea Limited. Below are some key data points about Shopee:

Business Metrics

Revenue: In Q2 2024, Shopee recorded a revenue of $2.8 billion, a year-on-year increase of 33.7%. Adjusted EBITDA was a negative $9.2 million, compared to $150.3 million in Q2 2023. Shopee's total revenue for 2023 was $9 billion, up 23.5% year-on-year, with an adjusted EBITDA of negative $213.8 million for the full year, compared to negative $1.7 billion in 2022.

Gross Merchandise Volume (GMV): In Q2 2024, Shopee's GMV reached $23.3 billion, a year-on-year increase of 29.1%. For 2023, GMV was $78.5 billion, up 6.8% year-on-year.

Orders: In 2022, Shopee processed 8.2 billion orders, a 7.8% increase from the previous year.

User Data

Monthly Active Users (MAUs): In 2023, Shopee's MAUs reached 300 million, making it one of the most popular e-commerce apps globally.

Downloads: In 2023, Shopee was one of the most downloaded shopping apps, with 144 million downloads.

User Distribution by Country: Approximately 60% of Shopee users are located in Southeast Asia, with Indonesia alone accounting for over 100 million users.

Market Share

In 2023, Shopee held a 45% market share in Southeast Asia's e-commerce sector, far ahead of competitors Lazada and Tokopedia.

Other Data

Product Categories: Shopee boasts a wide range of product categories, including fashion, electronics, home and living, beauty and health, toys and hobbies, and more. In Thailand, Shopee's top-selling categories include fashion, electronics, and home products.

Logistics and Fulfillment: Shopee operates a logistics network across multiple countries and regions. In Brazil, Shopee expanded its logistics hub in Rio de Janeiro's Duque de Caxias in April 2025, creating 2,000 jobs and increasing daily parcel capacity fourfold. As of that time, Shopee had 20+ logistics centers and 320 pickup points in Rio, which ranked third nationally in terms of seller numbers.

According to data from data.ai, in 2024, Shopee ranked first globally in total user hours spent on shopping apps from the Google Play Store. It also secured top positions in Southeast Asia and Brazil for total user hours, average monthly active users, and total downloads. Below is some data from Shopee's operations in specific countries:

Thailand: Creden Data shows that Shopee Thailand's total revenue in 2023 was 29.476 billion baht, surpassing the 2022 figure of 21.709 billion baht. Net profit for 2023 was 2.166 billion baht, slightly lower than the 2.38 billion baht in 2022.

Vietnam: Data from YouNet ECI indicates that in 2023, Shopee held a 67% e-commerce market share in Vietnam, with TikTok Shop capturing 27%, and Lazada and Tiki collectively accounting for 6%.

Shopee's parent company, Sea Limited, reported a revenue of $3.8 billion for Q2 2024, a year-on-year increase of 23%. Sea's total revenue for 2023 was $13.1 billion, up 4.9% year-on-year. Below is a table of Sea's annual revenue (adjusted):

Year | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017

---|---|---|---|---|---|---|---

Sea Annual Revenue (Adjusted) | $13.1 billion | $12.4 billion | $10 billion | $4.4 billion | $2.9 billion | $1.05 billion | $553.6 million

Shopee's data is derived from Sea's reported e-commerce revenue on a quarterly basis. Below is a table of Shopee's quarterly revenue and adjusted EBITDA from 2021 to 2024:

Quarter | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 | Q2 2024

---|---|---|---|---|---|---|---|---|---|---|---|---|---|---

Shopee Revenue (billion USD) | 1.5 | 1.9 | 1.8 | 1.9 | 1.7 | 1.52 | 1.8 | 2.0 | 1.8 | 1.9 | 2.0 | 2.1 | 2.2 | 2.8

Shopee Adjusted EBITDA (billion USD) | -0.42 | -0.32 | -0.38 | -0.19 | -0.18 | -0.11 | -0.2 | -0.25 | -0.11 | -0.09 | -0.1 | -0.06 | -0.01 | -0.0092

According to eMarketer's February 2023 forecast, Shopee's e-commerce revenue in Southeast Asia was $5.15 billion in 2022, accounting for 22.7% of the region's total e-commerce sales. By 2023, Shopee's share of Southeast Asia's e-commerce market had grown to 25.6%, with revenue reaching $6.44 billion. For 2024, eMarketer projected Shopee's e-commerce revenue in Southeast Asia to hit $7.94 billion, representing a 23.4% year-on-year increase. By 2025, Shopee's e-commerce revenue in Southeast Asia is expected to reach $9.64 billion, accounting for 27.3% of the region's total e-commerce sales.

Sources: Business of Apps, EMARKETER, Mobile Marketing Reads, WeChat public accounts, etc.