下面给你一套可直接用在 Shopee 详情图(image banners)的英文文案包,包含:推荐尺寸与设计提示、9 张常用详情图的英文短文案(带占位符),以及三个类目示例(移动电源、短袖T恤、面霜)。你直接把占位符替换为自己的信息,放在对应的详情图上即可。
一、图片尺寸与格式建议
- 推荐宽度:1000 px(也可 800–1200 px),高度按内容自由(建议单张不超过 3000 px)
- 常用比例:1:1(主图)、竖长图宽 1000 px(详情图)
- 格式:JPG/PNG;单张 <= 2 MB(尽量 1–1.5MB)
- 文本留白:上下左右各 8–12% 作为安全边距,避免被裁切或遮挡
二、设计与文案要点(适用于英文详情图)
- 标题短、醒目(5–7 words);副标题补充核心卖点(8–15 words)
- 每张图主句不超过 12–15 个字;副句控制在 1–2 行
- 使用数字、时间、百分比等提高信任度(e.g. “18W PD”, “5000mAh”, “12-month warranty”)
- 强调本地仓、到货时间、保修、官方认证等可提升转化的元素
- CTA 简短明确:“Buy Now”, “Limited Stock”, “Add to Cart” 等
三、9 张详情图通用英文模板(占位符:{BRAND} {MODEL} {FEATURE} {SPEC} {SHIPPING} {WARRANTY} {PROMO})
1) Image 1 — Hero / Main selling line
- Main: {BRAND} {MODEL} — {CORE SELLING POINT}
- Sub: {FEATURE}|{SPEC}|Ships from {SHIPPING}
2) Image 2 — Key feature #1
- Main: Fast Charging — Up to {SPEED}
- Sub: Charge to {PERCENT}% in {TIME}
3) Image 3 — Key feature #2
- Main: Compact & Lightweight
- Sub: Only {WEIGHT} — Easy to carry anywhere
4) Image 4 — Safety / Quality
- Main: Multi-layer Protection
- Sub: Overcharge, Overheat & Short-circuit Safe
5) Image 5 — Specs / Compatibility
- Main: Technical Specs
- Sub: {SPEC DETAILS} • Compatible with {DEVICES}
6) Image 6 — Usage / Scene
- Main: Perfect For {SCENARIO}
- Sub: Travel, Work, Outdoor — Reliable Power
7) Image 7 — Package contents
- Main: What’s in the Box
- Sub: {ITEM1} ×1 • {ITEM2} ×1 • Manual ×1
8) Image 8 — Warranty & Shipping
- Main: {WARRANTY} Warranty
- Sub: Ships from {SHIPPING} — Estimated {DELIVERY TIME}
9) Image 9 — Promo / CTA
- Main: Limited Time Offer — {PROMO}
- Sub: Tap “Buy Now” • Low Stock Remaining
四、三类产品的完整英文示例(可直接复制到图片上)
A. Power Bank(移动电源)示例
1) {BRAND} {MODEL} — 18W PD Fast Charge
Ships from {SHIPPING} • 5000mAh • 12-month warranty
2) Fast Charging — Up to 18W PD
Charge to 40% in 30 minutes
3) Compact & Lightweight
Only 160g — fits in your pocket
4) Multi-layer Protection
Overcharge, Overheat & Short-circuit Safe
5) Technical Specs
5000mAh • USB-C 18W PD • USB-A 12W
6) Perfect For Travel & Commuting
Keep your phone powered on the go
7) What’s in the Box
Power Bank ×1 • USB-C Cable ×1 • Manual ×1
8) 12-month Warranty
Ships from {SHIPPING} — Estimated 2–4 days
9) Limited Time Offer — Save {PROMO}
Tap “Buy Now” • Low stock
B. T‑Shirt(短袖T恤)示例
1) {BRAND} Classic Tee — Comfort Fit
100% Combed Cotton • Multiple Colors
2) Breathable & Soft
Stay comfortable all day
3) Slim Fit Design
Modern cut — true to size
4) Durable Fabric
High color fastness, no fading
5) Size Chart
S: Chest 90cm • M: Chest 94cm • L: Chest 98cm
6) Style Ideas
Office • Weekend • Travel — Versatile choice
7) What’s in the Box
T‑Shirt ×1
8) 7‑Day Return Policy
Ships from {SHIPPING} — Fast local delivery
9) Buy 2 Save 10% — Limited Offer
Click “Add to Cart” now
C. Face Cream(面霜)示例
1) {BRAND} Repair Moisturizer 50ml
Hyaluronic Acid + Ceramides • Gentle Formula
2) Deep Hydration
Locks in moisture for 24 hours
3) Skin Barrier Repair
Helps soothe dry, irritated skin
4) Safe & Tested
Fragrance-free • Dermatologist tested
5) How to Use
Apply morning & night to clean skin
6) Suitable For Sensitive Skin
Mild formula for daily use
7) What’s in the Box
Cream 50ml ×1 • Box ×1
8) Quality Guarantee
30‑day satisfaction or contact us via Shopee
9) Limited Launch Price — Save {PROMO}
Order now while stocks last
五、本地化与优化建议
- 根据目标市场调整语言与单位(cm/inches, ml/oz)
- 将核心关键词放在第一张图与首行文字(SEO + 转化)
- 在图上放“Ships from {country}”, “{DELIVERY TIME} delivery” 等增加购买安全感
- 留白区域放二维码/店铺徽标/认证标识(注意平台对外链限制)
- A/B 测试两套文案(例如:以“Fast Charge”为主 vs 以“Lightweight”为主),观察转化差异
如果你需要,我可以:
- 把上面的英文文案按你实际产品(把占位符替换)生成一套 9 张图的最终文本脚本,或
- 按你要投放的国家做本地化(语言/单位/节日用语)调整。
要我帮你把某个具体商品(发产品信息:类目、品牌、型号、核心卖点、规格、发货地、促销信息)替换成完整英文详情图文案吗?