shopee analysis tool

Shopee, as one of Southeast Asia's leading e-commerce platforms, offers various tools to help sellers analyze store performance and market trends. Below are some common Shopee analytics tools:

Built-in Shopee Analytics Tools

Shopee Seller Center: This is the platform's native analytics and management tool, providing a centralized dashboard for tracking and optimizing store performance. Key features include sales performance tracking, such as total sales, revenue growth, and average order value (AOV); traffic insights to analyze traffic sources and page views; customer data analysis to understand buyer demographics and repeat purchase rates; and campaign analytics to monitor the performance of Shopee Ads and promotional campaigns. It is ideal for beginners and small sellers seeking a free solution.

Shopee Insights: An analytics tool provided by Shopee that offers data-driven insights to help sellers optimize store performance. It provides detailed reports on traffic sources, page views, sales data, and more. Additionally, it offers competitive benchmarking to compare sales, traffic, and pricing strategies against competitors.

Shopee Ads Analytics: For sellers using Shopee Ads, this tool is essential for monitoring ad performance and optimizing campaigns based on key metrics. Features include cost-per-click (CPC) insights to track ad spending and conversion effectiveness; conversion rate tracking to identify which ads drive the most sales; and campaign management to adjust ad budgets based on performance to maximize return on ad spend (ROAS).

Third-Party Analytics Tools

Google Analytics: By integrating Shopee with Google Analytics, sellers can track not only platform-based traffic but also traffic from external sources, providing a comprehensive view of the customer journey. Key features include acquisition reports to understand traffic sources; behavior reports to track user interactions with the Shopee store; and custom dashboards to monitor specific business metrics. It is suitable for sellers who want to gain deeper insights into customer behavior and optimize marketing efforts.

Power BI: A business analytics service by Microsoft that enables users to create visually appealing reports and dashboards based on Shopee data. Features include data visualization to transform complex data into intuitive charts, graphs, and tables; custom reports tailored to key performance indicators (KPIs); and integration with multiple data sources, including Shopee. This provides a holistic view of e-commerce performance and is ideal for sellers who want to visualize Shopee data in an engaging format and collaborate on data-driven decisions.

Tableau: Another excellent data visualization tool that helps Shopee sellers turn raw data into actionable insights. Known for its user-friendly interface and advanced customization options, it offers interactive dashboards for drilling into specific metrics, data integration with Shopee and other third-party sources, and collaboration tools to share insights and reports with teams. It is suitable for sellers who need to analyze large datasets and communicate insights clearly.

ZhiXia Data: A Chrome extension that allows real-time product data search and makes operations and data retrieval more convenient. On the product list page, it displays whether products are part of marketing campaigns or live streams, the number of traffic-driving keywords, and whether there have been changes. On the product details page, it shows a 30-day sales curve, SKU sales, sales volume, price, and other information. It also supports keyword mining, high-frequency word analysis, and downloading product main images, detail pages, videos, reviews, and more. Users can perform 1688 one-click searches for similar items, enhancing the efficiency of product selection and data analysis for Shopee

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Shopee Analytics (ShopeeAnalytics.com): A third-party tool specializing in competitive and market intelligence. It provides in-depth data on products, shops, and trends across Shopee’s platform, covering over 120,000 stores. Features include product analysis, shop insights, keyword tracking, and market trends.

SELLinALL: A multi-channel management platform designed to simplify operations for Shopee sellers who also operate on other marketplaces like Lazada, Amazon, or TikTok Shop. It offers robust analytics and inventory synchronization to streamline cross-platform selling. Features include inventory management, order and financial reporting, analytics dashboard, and bulk listing tools.

Konigle: An e-commerce optimization platform that automates pricing, inventory, and analytics for Shopee sellers. Its focus on profitability and efficiency makes it a favorite among data-driven sellers. Features include dynamic pricing automation, profit analytics, inventory tracking, and customizable dashboards.

PowerSell: An all-in-one platform combining store management, customer service, and analytics for Shopee sellers. Its focus on streamlining operations and enhancing customer interactions makes it a powerful tool for high-volume sellers. Features include unified chat management, real-time stock sync, performance analytics, and automated responses.

Data Scraping Tools

Octoparse: A data scraping tool that can extract Shopee data and convert it into structured formats for analysis. It supports scraping product information, sales data, customer reviews, and more. Users can then use tools like Python or R to conduct in-depth analyses of the scraped data, such as sales trend analysis, customer sentiment analysis, and competitor benchmarking.

Scrapy: An open-source web scraping framework written in Python. It provides high-level web crawling and web scraping capabilities, allowing users to extract data from websites and export it to formats like CSV or JSON. With Scrapy, users can customize crawling rules to scrape Shopee data.

AI-Powered Analytics Tools

Price2Spy: An AI-powered price monitoring tool that helps sellers track competitors' pricing in real time. Features include real-time price monitoring, price comparison, dynamic pricing rules, and detailed reporting. It allows sellers to adjust pricing strategies promptly while maintaining profitability.

SellerApp: A comprehensive AI analytics platform offering features like product research, keyword optimization, competitor tracking, and a sales dashboard. It helps sellers optimize product listings for better visibility, analyze competitor strategies, and stay updated on product trends.

DataQ: An AI-driven advertising and analytics tool that optimizes Shopee ad campaigns across multiple channels. Features include targeted audience segmentation, ad performance tracking, campaign automation, and cross-platform integration. It enhances marketing campaign efficiency and effectiveness, helping sellers achieve a higher return on ad spend (ROAS).

Shoppertainment: An AI tool for live stream analytics that provides insights into customer engagement during Shopee Live events. Features include real-time engagement analytics, conversion optimization, audience interaction insights, and sales tracking. It helps sellers refine live stream strategies to boost the effectiveness of these events.

TrendMetrics: An AI-powered product trend analysis tool that identifies emerging trends by analyzing customer search behavior, purchase history, and market demand. Features include real-time trend monitoring, demand forecasting, competitor product analysis, and market saturation alerts. It enables sellers to capitalize on trends ahead of competitors and manage inventory effectively.

Other Tools

Shopee Advanced Search: A Chrome extension that filters search results containing all specified keywords, supports excluding certain keywords, and allows setting minimum sold quantities.

CommentGPT - Shopee Review Analysis Assistant: A plugin that extracts sentiment and keywords from Shopee product reviews to help sellers better evaluate product performance.

Shopdora - Shopee Big Data Analysis Plugin: Provides "product selection + marketing" one-stop data services to help sellers achieve efficient operations.

Dart Profit - Shopee Keyword Research Tool: A Chrome extension that helps sellers discover more keywords from Shopee.

Shopee WeAnaly Tool: An easy-to-use analytical tool offering sellers in-depth analysis of products of interest.

Shopee Chat Tuesday API Extension: A Shopee data scraper that allows easy extraction of product, price, sales rank, and review data.

Shopee Product Selection Assistant - Free Shopee Product Selection and Data Analysis Tool: A free tool providing accurate Shopee product selection data and analysis. Its official website is xiapishuju.com.

When selecting Shopee analytics tools, sellers should consider factors such as budget, business scale, feature needs, ease of use, and integration requirements. For example, Shopee Seller Center and Google Analytics are free and suitable for startups or small businesses. Tools like SELLinALL, Konigle, or Shopee Analytics require subscriptions but offer advanced features. Multi-channel sellers can benefit from tools like SELLinALL or PowerSell, which support cross-platform management, while smaller sellers can rely on Shopee Seller Center for basic analytics.